SEO stands for Search Engine Optimization, which is
the process of increasing the quality and quantity of relevant traffic to your
website through organic search results. The higher the ranking your website has
on the search engine, the more likely you to attract prospective and existing
customers to your website. In simple terms, SEO helps you to rank your website
on search engines organically.
What goes into SEO?
To understand the SEO better let’s break down the
definition and look at the parts:
- Quality Traffic – You can attract all the traffic or users in the world but that is not quality traffic. Quality traffic is when someone genuinely interested in the products and services you are offering comes
to your website.
- Quantity Traffic - When your website starts to attract the right people who are interested in the products and services your brand is offering then those people are quantity traffic, more traffic is better for your business and your website because more traffic means more conversion and higher authority on the search engine.
- Organic Traffic – Organic Traffic is any traffic that comes or visits your website without any paid promotion or paid ads
Why SEO is Important for Marketing?
SEO is one of the most important parts of DigitalMarketing because people do thousand of searches on the search engine on the
daily basis, often intent to find information about something like products and
services. Search is often the main source of digital traffic for the brand and
other marketing channels. Greater visibility and higher ranking your website
has on a search engine can impact your bottom line. To understand the
importance of SEO for the modern business there are some following factors
which are given below:
Visibility and Ranking – One of the most important functions of SEO is increasing visibility.
SEO helps you to increase your website visibility and ranking which means
making it easier for the audiences to find your website when they search for
something you’re offering. Visibility is directly related to ranking.
The higher your website ranks on the search engine
the more likely prospects are to see you and click on your website. Your
website ranking on a search engine is very important when you see 80% of people
never click past the first (SERP) Search Engine Result Page.
Web Traffic –
Increasing Web Traffic is one of the main target or goal of SEO, and your
website traffic increase when the visibility and ranking of your website
increase. Consider this nearly 40% click goes to first ranking page on the
search engine and 80% of all clicks goes to first 5 ranking websites on the first
ranking search engine result page. Ranking on the first page of a search engine
is one of the main goals of SEO.
So if you want more traffic to find your website
through a search engine then you need SEO practices that will help you to rank
your website among the top 5 positions and eventually number one.
Authority –
The concept of authority is new in Search Engines but it becoming more
important to search engines because it becoming more important to the users. In
layman's terms, authority means your website is trustworthy, high quality,
relevant, and has something to offer. The more authority your website has the
higher your website will rank on a search engine and the more users or
prospects will come to trust your brand or company.
Growth – In the end, the most important reason why SEO is important because SEO can help
you achieve most of your business goals. SEO can help you build a better
relationship with your customers and audience, improve the customer experience,
increase your website authority, drive more traffic to your site, and increase
conversion rate which means more sales, more loyal customers, more growth of
your business.
The Crucial Elements of SEO
Keywords –
Those days when keywords were the only SEO technique that mattered are gone,
but that doesn’t mean keywords aren’t important. The difference is that today,
keywords must be well researched, carefully chosen, and properly used in your
content to be effective. But what are keywords? Keywords are those words and
phrases that users use to find information online. When you are researching
keywords, it’s important to look for those keywords that have high monthly
searches and low competition and chose short-tail (such as buy laptop), and
long-tail ( such as buy dell laptop) and local keywords ( such as buy i5 dell
laptop in Boston) to work in your content. But there is one thing you should
always keep in mind while researching for keywords that shorl-tail keywords are
much harder to rank on search engine because shot-tail keywords show you the
results worldwide or globally So always try to research for long-tail keywords
they are comparatively much easier to rank on the search engine. You can also
use keywords to optimize your page titles, URLs, and other on-page SEO
elements.
Content –
Content is a main part of SEO because it’s the tool you use to reach and engage
your targeted audience for example if you own a digital marketing training
institute and want to increase your visibility you might publish a series of
blog about marketing and when a person who wants to know about marketing went
on looking for that information and your blog come up, and you’d able to build a
relationship with that person by providing valuable marketing information. When
the time comes for that person to join a marketing institute, for instance,
you’d be the first institute that comes to his or her mind. Today’s content
must be educational but also interesting, relevant, and engaging. Today’s Content
comes in variety of forms such as:
- Web Page Content
- Videos
- Blogs
- Infographics
- Social Media Post
Off-Page SEO –
Off-Page SEO is the direct opposite of On-Page SEO where you have to optimize
your site according to Search Engine requirements, Off-Page SEO refers to
external optimization practice that happens away from your site rather than on
it. The main technique used for off-page SEO is backlink building since the quality
backlink to your site from external sites tell the search engine that your
website is valuable and high quality and off-page SEO help you to increase your
website authority and improve your website visibility on the search engine.
Conclusion
SEO is one of the most important tactics for any business that wants to grow in the online market. SEO can help any business to
achieve most of their goals such as brand awareness, traffic, increase in
conversion, improve customer experience, and much more that is the reason why
SEO is important for any business that wants to grow online.
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