What is Digital Marketing?

 Digital Marketing

Digital Marketing refers to advertising with the help of Digital channels like Websites, Apps, Social Media, Email, etc. Digital Marketing is a method by which companies promote their New Products, New Events, Services, and brands online on different platforms. Most to the consumer or buyer depends upon digital means to research about any product. So, digital marketing is just the act to promote a company product or individuals. Digital Marketing can promote any company or product on a different platform. In today’s world, most of the customer buy products through an online platform because no one has time to go on the shop and buy the product.

 

Advantages and Disadvantages of Digital Marketing.

Digital Marketing helps all types of businesses, brands, or companies of all sizes by promoting or advertising their product worldwide on different platforms with the help of digital marketing at an affordable price. Unlike Traditional Marketing it allows personalized marketing. Digital Marketing also comes with a higher number of challenges that everyone should be aware of:

Advantages of Digital Marketing

One of the most important benefits (advantage) of digital marketing is that you can cost-effectively target your targeted audiences and it will also help you to increase your online sales. The benefits of digital marketing include:

·       Global Reach -  A website or mobile app allows your product to reach worldwide to find new markets, new customers and trade globally with only a small amount of investment.

·       Cost-Effective – A properly planned strategy in a digital marketing campaign can reach and bring the right customers at a far lower price than traditional marketing ways.

·       Conversion Rate – If you have your website or a mobile app then your customers or buyers are only a few clicks away from making a purchase or buying a product, unlike another method which requires get up and make a phone call or go shopping but with the help of the digital marketing your customer can purchase by just clicking and it's much convenient than going to shop.

·       Available 24/7 – One thing that I am certain that the internet does not sleep. So that means that all of your online assets like website, articles, social media profiles are available to your customer 24/7. So they can make a purchase or check your profile any time they want.

·       Personalization – In a comparison of traditional marketing like tv advertisements or news ads you can personalize your campaign according to your targeted customers. You can interact with them via the digital platform and bring certain changes according to what exactly your prospects are looking for.

·       Engagement – The Digital Platform provides you the greater engagement with your targeted audience. You can hold the attention of your prospects for a long period and can convince them to try out your end products. And also in digital marketing, you can measure your product reach as there are various web analytics tools available on the internet.

·       Brand Development – Digital Marketing offers a great platform where you can build your brand and make the customers aware of the products and services you offer. You can also describe your message or views behind your product to your targeted market.

 

 

Disadvantages of Digital Marketing

 

One of the main disadvantages of digital marketing is too much competition. If you want to reach a worldwide audience then you have to face worldwide competition.

 For example, if anyone searches for a specific product then the companies deal with the same product appear on screen then it became difficult for a person to choose one brand among all, and in most of the cases, everyone choose those brand which is already popular among everyone.

 So, if you are new and just starting advertising your products through digital marketing then you have to face high competition for just listing your product on the top (first) page of the website or in the mobile app, and if your products don’t show up on the first page of search engine then the chances of your products to sale online is low. There is also some more disadvantage which is given below:

·       Skills and Training – Before even starting advertising your products online you need to make sure that your employees have the right amount of knowledge and experience to carry out digital marketing with success. Tools, Platforms, changing trends it’s important that you keep up to date about these changes.

 

·       Feedback/ Comments – Any negative feedback or comment can be visible to your worldwide audience or customers through social media platforms or review websites. So, keeping effective customer service online can be challenging. Negative comments can damage your brand name and reputation.

 

·       Security – Day by Day Dependence on the digital platforms is increasing, there are many hackers and spammers are available on the internet who can break your security and misuse your information. So, while doing digital marketing you must be aware and alert from these types of hackers and spammers. Protection of your website is something that you need to take seriously as a digital marketer and if you don’t know how to protect your website you have to buy an SSL certificate (Secure Socket Layer) for your website. You can buy SSL from any website hosting providers like GoDaddy, BlueHost, Hostinger, etc.

 

·       Time-Consuming – One of the most important or challenging parts of digital marketing is it can be very time-consuming and also if you don’t apply good strategies then this will lead you to bad results. So try to implement good strategies when you market any product online.

 

 

Conclusion

 

In this digital world, the popularity of digital marketing is increasing with each passing day. We can do or buy everything digitally with the help of digital channels like apps, websites, etc. So, if you want to sell something or want to generate business through the internet then digital marketing is very important because you can market or promote your product online and attract customer globally and it is much cheaper than traditional marketing where you have to spend millions on just one ad and not everyone can afford it but in digital marketing, everyone can run an ad or promote their product online on different platforms With the help of digital marketing, everyone can promote their product on different platforms and target their targeted audience and it’s a very cost-effective way to market your products and services.