What is Keyword Research? Complete Guide on Keyword Research

 

Keyword Research is the process of Search Engine Optimization (SEO) Digital Marketer or Professional use to find and research search queries that user enters into a search engine when they have some queries or questions about some products, services, or some general information, etc. So, the first thing an expert does is research keywords that are driving traffic on search engines and after that, they align their web-page content with those researched keywords in mind because these keywords will, later on, help your web-page to rank on the search engine. Once you find your niche keywords that are related to your business and then expand that niche keyword to find more similar or alternative keywords. Let’s understand it with an example like if you are running a property consultancy business then you have to find keywords related to property like “Property Dealer in Chandigarh". If you are having some problems researching for your niche keywords then some keyword research tools will help you to find your niche keywords like google ads keyword planner which will help you to find more similar keywords or alternative keywords suggestions. There are some more tools for keyword research like ahrefs (paid) Soovle (paid) Semrush (paid) and many more.

 

Types of Keywords

There are mainly two types of keywords which are given below:

·       Short-Tail Keyword

·       Long-Tail Keyword

 

1.     Short-Tail Keyword – As the name suggests Short-Tail Keyword are short keyword which contains three or fewer words. Short-Tail Keyword has a very high search volume in search engines and it’s also very competitive. Most users use short-tail keywords when they just start looking for something or some stuff or some general information. So, it is very difficult to rank any website by only using short-tail keywords. For example, when someone searches for “apple” they might be searching for what vitamins are provided by apple or what are the health benefits of apple and that why the short-tail keyword doesn’t convert well because the word count in a keyword is very low and it’s very difficult to pin-point the searcher or user intent and that the reason it’s very difficult to rank your website with short-tail keywords because of the competition.

                                     

                     

2.     Long-Tail Keyword – Long-Tail Keywords are those keywords that contain more than three words. Long-Tail Keywords are much more specific than short-tail keywords and it has much less search volume than short-tail keywords but it makes it up by being much less competitive and you can rank your website by using long-tail keywords because long-tail keywords have low search volume you can easily pinpoint the user intent and only show those results on the search engine which the user or searchers are looking for. It’s much easier to rank your website with long-tail keywords. Let’s understand Long-Tail Keywords with an example like if someone searches for a Chinese restaurant like “Best Chinese Restaurant in Chandigarh ” means the searcher looking for a best Chinese Restaurant only in Chandigarh. So, if you want to target or pinpoint your customer then you’ll need to have the price, store location, photos on your website. 

Long-Tail Keyword Examples                                                    

 Importance of Keyword Research

Keyword Research is the practice of finding and researching common terms and phrases which are driving traffic on search engines. The main purpose of doing keyword research is to find words and phrases which users or searcher are using to find information about something or some stuff on search engines like google, bing, yahoo, etc. Now more than ever keywords have a rising focus on searcher intent. So that, search engines can show only those results which the users are looking for. Nowadays a great deal of keyword research involves understanding the audiences and the questions they are asking or looking for and then find the best way to answer those questions with your web-page content by using a mix of keywords and phrases in your content.

 

 Top 5 Keyword Research Tools

This is the list of the top 5 keyword research tools.

 These amazing keyword research tools can help you to increase your website ranking and organic traffic. The top 5 research tools are given below:

·       Soovle – Soovle is one of the best keyword research tools that will help you to find the best keywords that are driving high traffic on the search engine. Soovle gives keyword suggestions from google, yahoo, bing, youtube, and amazon. You will be able to find keywords that your competitor doesn’t know about.

                                                      

Best Feature of Soovle: Saved Suggestion

In the Soovle Keyword research tool, you can save the best keyword suggestions with Soovle save feature and you can also download them in a CSV file.

                                                        

·       Ahrefs Keyword Explorer – Ahrefs is one of the top (Paid) keywords research tools. Ahref recently launched its new and improved “Keyword Explorer”. The best thing about Ahrefs is it gives you a depth of information about every keyword.

Certainly, you get the data like Search Volume but ahrefs also tell you how many people are actually clicking on the results in the reality and it also tells you the exact average CPC (Cost Per Click).

                                                       

 The best feature of Ahrefs: Keyword Difficulty

Most keyword planner tools give you keyword difficulty like (Easy, Medium, High, or a number like 60/100) but ahrefs tell you exactly how many backlinks you’ll need for your website to rank on the first page of Google or any search engine.

                                                 

·    Google Keyword Planner – GoogleKeyword Planner is not the very best keyword planner for researching keywords compared to other keyword researching tools.

So, why should you use it?

Because the data coming straight from google. (So, you know it's legit)

                                             

·       Keyword Tool.io – Here another keyword planner tool just like Soovle.

Do you know what makes Keyword Tool.io different from other keyword researching tools?

There are two things:

§  Keyword Tool gives you a high number of keyword suggestions.

                    

§  You can easily filter the keywords results to find the best and right keyword for you.

·       KW Finder – KW Finder is quickly becoming one the best keyword explorer tool because it has a lot of features that other keyword planner tools have. However, unlike most other keyword research tools KW finder is very intuitive.

Conclusion

Keywords Research is the practice of finding the common term and phrases that users usually use to find information on search engines. The main purpose of keyword research is to find those terms and phrases. So that, when someone searches something on google your result shows up first.

What is SEO ? (Search Engine Optimization)

 

    Image Source: (Unsplash)    

SEO stands for Search Engine Optimization, which is the process of increasing the quality and quantity of relevant traffic to your website through organic search results. The higher the ranking your website has on the search engine, the more likely you to attract prospective and existing customers to your website. In simple terms, SEO helps you to rank your website on search engines organically.

 

What goes into SEO?

 

To understand the SEO better let’s break down the definition and look at the parts:

• Quality Traffic – You can attract all the traffic or users in the world but that is not quality traffic. Quality traffic is when someone genuinely interested in the products and services you are offering comes to your website.

 

• Quantity Traffic - When your website starts to attract the right people who are interested in the products and services your brand is offering then those people are quantity traffic, more traffic is better for your business and your website because more traffic means more conversion and higher authority on the search engine.

• Organic Traffic – Organic Traffic is any traffic that comes or visits your website without any paid promotion or paid ads

                                 

Why SEO is Important for Marketing?

SEO is one of the most important parts of DigitalMarketing because people do thousand of searches on the search engine on the daily basis, often intent to find information about something like products and services. Search is often the main source of digital traffic for the brand and other marketing channels. Greater visibility and higher ranking your website has on a search engine can impact your bottom line. To understand the importance of SEO for the modern business there are some following factors which are given below:

 

Visibility and Ranking – One of the most important functions of SEO is increasing visibility. SEO helps you to increase your website visibility and ranking which means making it easier for the audiences to find your website when they search for something you’re offering. Visibility is directly related to ranking. 

The higher your website ranks on the search engine the more likely prospects are to see you and click on your website. Your website ranking on a search engine is very important when you see 80% of people never click past the first (SERP) Search Engine Result Page.  

 

Web Traffic – Increasing Web Traffic is one of the main target or goal of SEO, and your website traffic increase when the visibility and ranking of your website increase. Consider this nearly 40% click goes to first ranking page on the search engine and 80% of all clicks goes to first 5 ranking websites on the first ranking search engine result page. Ranking on the first page of a search engine is one of the main goals of SEO.

So if you want more traffic to find your website through a search engine then you need SEO practices that will help you to rank your website among the top 5 positions and eventually number one.

 

Authority – The concept of authority is new in Search Engines but it becoming more important to search engines because it becoming more important to the users. In layman's terms, authority means your website is trustworthy, high quality, relevant, and has something to offer. The more authority your website has the higher your website will rank on a search engine and the more users or prospects will come to trust your brand or company.

 

Growth – In the end, the most important reason why SEO is important because SEO can help you achieve most of your business goals. SEO can help you build a better relationship with your customers and audience, improve the customer experience, increase your website authority, drive more traffic to your site, and increase conversion rate which means more sales, more loyal customers, more growth of your business.

 

The Crucial Elements of SEO 

Keywords – Those days when keywords were the only SEO technique that mattered are gone, but that doesn’t mean keywords aren’t important. The difference is that today, keywords must be well researched, carefully chosen, and properly used in your content to be effective. But what are keywords? Keywords are those words and phrases that users use to find information online. When you are researching keywords, it’s important to look for those keywords that have high monthly searches and low competition and chose short-tail (such as buy laptop), and long-tail ( such as buy dell laptop) and local keywords ( such as buy i5 dell laptop in Boston) to work in your content. But there is one thing you should always keep in mind while researching for keywords that shorl-tail keywords are much harder to rank on search engine because shot-tail keywords show you the results worldwide or globally So always try to research for long-tail keywords they are comparatively much easier to rank on the search engine. You can also use keywords to optimize your page titles, URLs, and other on-page SEO elements.

 

Content – Content is a main part of SEO because it’s the tool you use to reach and engage your targeted audience for example if you own a digital marketing training institute and want to increase your visibility you might publish a series of blog about marketing and when a person who wants to know about marketing went on looking for that information and your blog come up, and you’d able to build a relationship with that person by providing valuable marketing information. When the time comes for that person to join a marketing institute, for instance, you’d be the first institute that comes to his or her mind. Today’s content must be educational but also interesting, relevant, and engaging. Today’s Content comes in variety of forms such as:

• Web Page Content 
• Videos 
• Blogs 
• Infographics
• Social Media Post 

Off-Page SEO – Off-Page SEO is the direct opposite of On-Page SEO where you have to optimize your site according to Search Engine requirements, Off-Page SEO refers to external optimization practice that happens away from your site rather than on it. The main technique used for off-page SEO is backlink building since the quality backlink to your site from external sites tell the search engine that your website is valuable and high quality and off-page SEO help you to increase your website authority and improve your website visibility on the search engine.

 

Conclusion

SEO is one of the most important tactics for any business that wants to grow in the online market. SEO can help any business to achieve most of their goals such as brand awareness, traffic, increase in conversion, improve customer experience, and much more that is the reason why SEO is important for any business that wants to grow online. 

 

Top 5 Digital Marketing Strategies For Your Campaign

 

Digital marketing is very important in today's online world. No matter the size of your business or company online marketing is the best way to grow your business in the online market. You need the best digital marketing strategies to grow your business or company in the online market.

Which strategy is best suited for your business or company and is still relevant to your customers today? Find out the top 5 digital marketing strategies below:

1.      SEO (Search Engine Optimization)

2.      PPC (paid per click ad)

3.      Content Marketing

4.      Social Media Marketing

5.      Video Marketing

                          Image Source: (Unsplash)

1.    SEO (Search Engine Optimization)– SEO is the most effective way to grow your          business in today's online market.

 

What is SEO?

SEO is a technique for increasing the quality and quantity of relevant traffic from search engines to your website. In simple terms, this means the process of improving your site ranking in search engines to increase your visibility for relevant searches. The better the visibility of your website or webpage in organic search results, the more likely you are to attract customers' attention to your business.

What is the goal of SEO?

 

Seo's main goal is to direct more relevant organic traffic to your website. Some users or customers actively view or search for products and services online and your products are more likely to be sold online if your products or services appear on the first page of search results. SEO aims to direct targeted audiences or traffic to your website.

If you are a real estate agent, for example, you can use SEO to increase your ranking in search results for the keyword, "Property Dealer in Chandigarh" or "Property Dealer in Delhi". These keywords target your audience and only bring the audiences who are searching for these keywords. Because of targeting, you encourage traffic to your website from users who matter.

 

Why Use SEO as a Digital Marketing Strategy?

 In terms of digital marketing strategies, look at SEO as one of your needs to grow your business. This prevents every member of your target audience – even if they're in your purchase FuNeel because most users start their search for a product or service with search engines such as search engines (Google, Yahoo, Bing, etc.).

For example, did you know that 70% of users or consumers do their product research online or more than half of users search for a new product after discovering a new company, new brand, or new product?

And do you also know that less than 10 percent of users move on to the second page of search results because most of the time they find what they’re searching for on the first page of search engines which means that it is essential that your business earns a position on the first page of search results and you can only appear on the first page of search engines if you have to do SEO correctly it will help your business to grow?

Image Source: (digitalvidya)

PPC (pay-per-click) advertising – Another powerful and cost-effective online marketing strategy is PPC (pay-per-click) advertising.

 

What is PPC (pay per click)?

PPC is a paid form of advertising based on the online auction system.  With PPC, you bid on keywords that you want your ad to appear. When a user search includes your keyword, your ad appears. These ads then appear at the top of the search results page or you can say above organic listings. If a user clicks on your ad you'll have to pay for that click.

For example, if you sell clothes for children, users can bid to advertise in search results when they appear at the top of the search, children's clothing, and your ad search results, and if a user clicks on that ad, you'll need to pay for that click. PPC is paid for advertising, so you want faster returns on investment.

 

What is the goal of PPC?

PPC aims to direct traffic to your ad landing page, leading to conversions that lead to sales. The advantage of PPC is that it targets people who already have an interest in your product. When they click on your ad, they'll arrive at your landing page and see a call-to-action whether it's by purchasing or signing up for a product.

 

Why use PPC as a Digital Marketing Strategy?

PPC is one of the most cost-efficient paid advertising methods. For many businesses who are just getting started with the online promotion or looking for a quick boost then PPC is a very useful digital marketing strategy. It shows your website to the top of search results, which can help if your website is not ranking on the top of the search results organically.

 

3.   Content Marketing – Content Marketing is another online marketing strategy for today’s companies.

 

What is Content Marketing?

In Content marketing you focus on reaching, engaging, and connecting with users or audience via content. In Content, you can include videos, images, infographics, and more to provide value to users. For example, if you run a marketing business, then you could write an article about the benefits of digital marketing.

You could also write articles about how to improve your ranking on search results for your targeting keywords. No matter which format you choose for your content, it’s crucial that it’s relevant and beneficial for the audiences.

 

What is the goal of Content Marketing?

The overall goal of content marketing is to provide valuable information to your targeted audience, increase traffic and generate leads. From a technical point of view, content marketing focuses on optimizing your content for the search engine to improve your visibility and ranking in search results.

 

Why use Content Marketing as a Digital Marketing Strategy?

Content Marketing is one of the best digital marketing strategies to use because it cost 60% less than traditional marketing or offline marketing methods and also it generates 50% more leads than traditional marketing. So, Content Marketing will also help your business to grow.

                                   Image Source: (Unsplash)

1.   Social Media Marketing – Another Online marketing strategy to grow your business is Social Media Marketing.

 

What is Social Media Marketing?

Social Media Marketing mainly focuses on brand awareness and increasing conversions. A social media campaign can feature several social media platforms, depending on your targeting audience and their social media platform preferences.

The most popular social media platform in today’s world include:

·        Facebook

·        Twitter

·        Instagram

·        Pinterest

·        LinkedIn

 

What is Social Media Marketing’s goal?

The main goal of Social Media Marketing is to your brand awareness and conversion and also build and maintain your company's reputation.

 

Why use Social Media Marketing as a digital marketing strategy?

Even in today’s world where everything is becoming digitally less than 40% of companies are using social media platforms as a marketing strategy, there is a big opportunity for businesses that invest in it because more than 25% of users internet time is spent on social media platforms meaning it’s a perfect outlet for connecting.  More than 70% of consumers use social media for customer services.

 

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2.  Video Marketing – It’s another digital marketing strategy for businesses who are looking to grow online and drive revenue.

 

What is Video Marketing?

If a photograph is worth a thousand words, then how much more valuable is a video? This is the basis of video marketing. Like Content Marketing, you focus on creating informational and valuable videos for your target audience. Video marketing focuses on brand awareness and conversion rates. For example, Adults spend almost 4 to 5 hours a day watching videos, and not to mention video marketing increases brand awareness by almost 120%.

 

What is the goal of Video Marketing?

Video Marketing focuses on improving your brand awareness, conversion rates, and company revenue because if you market your products and services through video marketing then the chances of it increase the conversion rate is high because almost everybody like to watch the videos and if they like your video then there is a high possibility that they gonna buy your product and services.

Why use Video Marketing as a digital marketing strategy?

Like Content Marketing, Video Marketing can also Influence the user to make a purchase because a video can convince the consumer that your product and service is the best fit for their lifestyle. And also Page with videos are more likely to rank on the first page of search engines.

What is Digital Marketing?

 Digital Marketing

Digital Marketing refers to advertising with the help of Digital channels like Websites, Apps, Social Media, Email, etc. Digital Marketing is a method by which companies promote their New Products, New Events, Services, and brands online on different platforms. Most to the consumer or buyer depends upon digital means to research about any product. So, digital marketing is just the act to promote a company product or individuals. Digital Marketing can promote any company or product on a different platform. In today’s world, most of the customer buy products through an online platform because no one has time to go on the shop and buy the product.

 

Advantages and Disadvantages of Digital Marketing.

Digital Marketing helps all types of businesses, brands, or companies of all sizes by promoting or advertising their product worldwide on different platforms with the help of digital marketing at an affordable price. Unlike Traditional Marketing it allows personalized marketing. Digital Marketing also comes with a higher number of challenges that everyone should be aware of:

Advantages of Digital Marketing

One of the most important benefits (advantage) of digital marketing is that you can cost-effectively target your targeted audiences and it will also help you to increase your online sales. The benefits of digital marketing include:

·       Global Reach -  A website or mobile app allows your product to reach worldwide to find new markets, new customers and trade globally with only a small amount of investment.

·       Cost-Effective – A properly planned strategy in a digital marketing campaign can reach and bring the right customers at a far lower price than traditional marketing ways.

·       Conversion Rate – If you have your website or a mobile app then your customers or buyers are only a few clicks away from making a purchase or buying a product, unlike another method which requires get up and make a phone call or go shopping but with the help of the digital marketing your customer can purchase by just clicking and it's much convenient than going to shop.

·       Available 24/7 – One thing that I am certain that the internet does not sleep. So that means that all of your online assets like website, articles, social media profiles are available to your customer 24/7. So they can make a purchase or check your profile any time they want.

·       Personalization – In a comparison of traditional marketing like tv advertisements or news ads you can personalize your campaign according to your targeted customers. You can interact with them via the digital platform and bring certain changes according to what exactly your prospects are looking for.

·       Engagement – The Digital Platform provides you the greater engagement with your targeted audience. You can hold the attention of your prospects for a long period and can convince them to try out your end products. And also in digital marketing, you can measure your product reach as there are various web analytics tools available on the internet.

·       Brand Development – Digital Marketing offers a great platform where you can build your brand and make the customers aware of the products and services you offer. You can also describe your message or views behind your product to your targeted market.

 

 

Disadvantages of Digital Marketing

 

One of the main disadvantages of digital marketing is too much competition. If you want to reach a worldwide audience then you have to face worldwide competition.

 For example, if anyone searches for a specific product then the companies deal with the same product appear on screen then it became difficult for a person to choose one brand among all, and in most of the cases, everyone choose those brand which is already popular among everyone.

 So, if you are new and just starting advertising your products through digital marketing then you have to face high competition for just listing your product on the top (first) page of the website or in the mobile app, and if your products don’t show up on the first page of search engine then the chances of your products to sale online is low. There is also some more disadvantage which is given below:

·       Skills and Training – Before even starting advertising your products online you need to make sure that your employees have the right amount of knowledge and experience to carry out digital marketing with success. Tools, Platforms, changing trends it’s important that you keep up to date about these changes.

 

·       Feedback/ Comments – Any negative feedback or comment can be visible to your worldwide audience or customers through social media platforms or review websites. So, keeping effective customer service online can be challenging. Negative comments can damage your brand name and reputation.

 

·       Security – Day by Day Dependence on the digital platforms is increasing, there are many hackers and spammers are available on the internet who can break your security and misuse your information. So, while doing digital marketing you must be aware and alert from these types of hackers and spammers. Protection of your website is something that you need to take seriously as a digital marketer and if you don’t know how to protect your website you have to buy an SSL certificate (Secure Socket Layer) for your website. You can buy SSL from any website hosting providers like GoDaddy, BlueHost, Hostinger, etc.

 

·       Time-Consuming – One of the most important or challenging parts of digital marketing is it can be very time-consuming and also if you don’t apply good strategies then this will lead you to bad results. So try to implement good strategies when you market any product online.

 

 

Conclusion

 

In this digital world, the popularity of digital marketing is increasing with each passing day. We can do or buy everything digitally with the help of digital channels like apps, websites, etc. So, if you want to sell something or want to generate business through the internet then digital marketing is very important because you can market or promote your product online and attract customer globally and it is much cheaper than traditional marketing where you have to spend millions on just one ad and not everyone can afford it but in digital marketing, everyone can run an ad or promote their product online on different platforms With the help of digital marketing, everyone can promote their product on different platforms and target their targeted audience and it’s a very cost-effective way to market your products and services.