What is Keyword Research? Complete Guide on Keyword Research

 

Keyword Research is the process of Search Engine Optimization (SEO) Digital Marketer or Professional use to find and research search queries that user enters into a search engine when they have some queries or questions about some products, services, or some general information, etc. So, the first thing an expert does is research keywords that are driving traffic on search engines and after that, they align their web-page content with those researched keywords in mind because these keywords will, later on, help your web-page to rank on the search engine. Once you find your niche keywords that are related to your business and then expand that niche keyword to find more similar or alternative keywords. Let’s understand it with an example like if you are running a property consultancy business then you have to find keywords related to property like “Property Dealer in Chandigarh". If you are having some problems researching for your niche keywords then some keyword research tools will help you to find your niche keywords like google ads keyword planner which will help you to find more similar keywords or alternative keywords suggestions. There are some more tools for keyword research like ahrefs (paid) Soovle (paid) Semrush (paid) and many more.

 

Types of Keywords

There are mainly two types of keywords which are given below:

·       Short-Tail Keyword

·       Long-Tail Keyword

 

1.     Short-Tail Keyword – As the name suggests Short-Tail Keyword are short keyword which contains three or fewer words. Short-Tail Keyword has a very high search volume in search engines and it’s also very competitive. Most users use short-tail keywords when they just start looking for something or some stuff or some general information. So, it is very difficult to rank any website by only using short-tail keywords. For example, when someone searches for “apple” they might be searching for what vitamins are provided by apple or what are the health benefits of apple and that why the short-tail keyword doesn’t convert well because the word count in a keyword is very low and it’s very difficult to pin-point the searcher or user intent and that the reason it’s very difficult to rank your website with short-tail keywords because of the competition.

                                     

                     

2.     Long-Tail Keyword – Long-Tail Keywords are those keywords that contain more than three words. Long-Tail Keywords are much more specific than short-tail keywords and it has much less search volume than short-tail keywords but it makes it up by being much less competitive and you can rank your website by using long-tail keywords because long-tail keywords have low search volume you can easily pinpoint the user intent and only show those results on the search engine which the user or searchers are looking for. It’s much easier to rank your website with long-tail keywords. Let’s understand Long-Tail Keywords with an example like if someone searches for a Chinese restaurant like “Best Chinese Restaurant in Chandigarh ” means the searcher looking for a best Chinese Restaurant only in Chandigarh. So, if you want to target or pinpoint your customer then you’ll need to have the price, store location, photos on your website. 

Long-Tail Keyword Examples                                                    

 Importance of Keyword Research

Keyword Research is the practice of finding and researching common terms and phrases which are driving traffic on search engines. The main purpose of doing keyword research is to find words and phrases which users or searcher are using to find information about something or some stuff on search engines like google, bing, yahoo, etc. Now more than ever keywords have a rising focus on searcher intent. So that, search engines can show only those results which the users are looking for. Nowadays a great deal of keyword research involves understanding the audiences and the questions they are asking or looking for and then find the best way to answer those questions with your web-page content by using a mix of keywords and phrases in your content.

 

 Top 5 Keyword Research Tools

This is the list of the top 5 keyword research tools.

 These amazing keyword research tools can help you to increase your website ranking and organic traffic. The top 5 research tools are given below:

·       Soovle – Soovle is one of the best keyword research tools that will help you to find the best keywords that are driving high traffic on the search engine. Soovle gives keyword suggestions from google, yahoo, bing, youtube, and amazon. You will be able to find keywords that your competitor doesn’t know about.

                                                      

Best Feature of Soovle: Saved Suggestion

In the Soovle Keyword research tool, you can save the best keyword suggestions with Soovle save feature and you can also download them in a CSV file.

                                                        

·       Ahrefs Keyword Explorer – Ahrefs is one of the top (Paid) keywords research tools. Ahref recently launched its new and improved “Keyword Explorer”. The best thing about Ahrefs is it gives you a depth of information about every keyword.

Certainly, you get the data like Search Volume but ahrefs also tell you how many people are actually clicking on the results in the reality and it also tells you the exact average CPC (Cost Per Click).

                                                       

 The best feature of Ahrefs: Keyword Difficulty

Most keyword planner tools give you keyword difficulty like (Easy, Medium, High, or a number like 60/100) but ahrefs tell you exactly how many backlinks you’ll need for your website to rank on the first page of Google or any search engine.

                                                 

·    Google Keyword Planner – GoogleKeyword Planner is not the very best keyword planner for researching keywords compared to other keyword researching tools.

So, why should you use it?

Because the data coming straight from google. (So, you know it's legit)

                                             

·       Keyword Tool.io – Here another keyword planner tool just like Soovle.

Do you know what makes Keyword Tool.io different from other keyword researching tools?

There are two things:

§  Keyword Tool gives you a high number of keyword suggestions.

                    

§  You can easily filter the keywords results to find the best and right keyword for you.

·       KW Finder – KW Finder is quickly becoming one the best keyword explorer tool because it has a lot of features that other keyword planner tools have. However, unlike most other keyword research tools KW finder is very intuitive.

Conclusion

Keywords Research is the practice of finding the common term and phrases that users usually use to find information on search engines. The main purpose of keyword research is to find those terms and phrases. So that, when someone searches something on google your result shows up first.