Top 5 Digital Marketing Strategies For Your Campaign

 

Digital marketing is very important in today's online world. No matter the size of your business or company online marketing is the best way to grow your business in the online market. You need the best digital marketing strategies to grow your business or company in the online market.

Which strategy is best suited for your business or company and is still relevant to your customers today? Find out the top 5 digital marketing strategies below:

1.      SEO (Search Engine Optimization)

2.      PPC (paid per click ad)

3.      Content Marketing

4.      Social Media Marketing

5.      Video Marketing

                          Image Source: (Unsplash)

1.    SEO (Search Engine Optimization)– SEO is the most effective way to grow your          business in today's online market.

 

What is SEO?

SEO is a technique for increasing the quality and quantity of relevant traffic from search engines to your website. In simple terms, this means the process of improving your site ranking in search engines to increase your visibility for relevant searches. The better the visibility of your website or webpage in organic search results, the more likely you are to attract customers' attention to your business.

What is the goal of SEO?

 

Seo's main goal is to direct more relevant organic traffic to your website. Some users or customers actively view or search for products and services online and your products are more likely to be sold online if your products or services appear on the first page of search results. SEO aims to direct targeted audiences or traffic to your website.

If you are a real estate agent, for example, you can use SEO to increase your ranking in search results for the keyword, "Property Dealer in Chandigarh" or "Property Dealer in Delhi". These keywords target your audience and only bring the audiences who are searching for these keywords. Because of targeting, you encourage traffic to your website from users who matter.

 

Why Use SEO as a Digital Marketing Strategy?

 In terms of digital marketing strategies, look at SEO as one of your needs to grow your business. This prevents every member of your target audience – even if they're in your purchase FuNeel because most users start their search for a product or service with search engines such as search engines (Google, Yahoo, Bing, etc.).

For example, did you know that 70% of users or consumers do their product research online or more than half of users search for a new product after discovering a new company, new brand, or new product?

And do you also know that less than 10 percent of users move on to the second page of search results because most of the time they find what they’re searching for on the first page of search engines which means that it is essential that your business earns a position on the first page of search results and you can only appear on the first page of search engines if you have to do SEO correctly it will help your business to grow?

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PPC (pay-per-click) advertising – Another powerful and cost-effective online marketing strategy is PPC (pay-per-click) advertising.

 

What is PPC (pay per click)?

PPC is a paid form of advertising based on the online auction system.  With PPC, you bid on keywords that you want your ad to appear. When a user search includes your keyword, your ad appears. These ads then appear at the top of the search results page or you can say above organic listings. If a user clicks on your ad you'll have to pay for that click.

For example, if you sell clothes for children, users can bid to advertise in search results when they appear at the top of the search, children's clothing, and your ad search results, and if a user clicks on that ad, you'll need to pay for that click. PPC is paid for advertising, so you want faster returns on investment.

 

What is the goal of PPC?

PPC aims to direct traffic to your ad landing page, leading to conversions that lead to sales. The advantage of PPC is that it targets people who already have an interest in your product. When they click on your ad, they'll arrive at your landing page and see a call-to-action whether it's by purchasing or signing up for a product.

 

Why use PPC as a Digital Marketing Strategy?

PPC is one of the most cost-efficient paid advertising methods. For many businesses who are just getting started with the online promotion or looking for a quick boost then PPC is a very useful digital marketing strategy. It shows your website to the top of search results, which can help if your website is not ranking on the top of the search results organically.

 

3.   Content Marketing – Content Marketing is another online marketing strategy for today’s companies.

 

What is Content Marketing?

In Content marketing you focus on reaching, engaging, and connecting with users or audience via content. In Content, you can include videos, images, infographics, and more to provide value to users. For example, if you run a marketing business, then you could write an article about the benefits of digital marketing.

You could also write articles about how to improve your ranking on search results for your targeting keywords. No matter which format you choose for your content, it’s crucial that it’s relevant and beneficial for the audiences.

 

What is the goal of Content Marketing?

The overall goal of content marketing is to provide valuable information to your targeted audience, increase traffic and generate leads. From a technical point of view, content marketing focuses on optimizing your content for the search engine to improve your visibility and ranking in search results.

 

Why use Content Marketing as a Digital Marketing Strategy?

Content Marketing is one of the best digital marketing strategies to use because it cost 60% less than traditional marketing or offline marketing methods and also it generates 50% more leads than traditional marketing. So, Content Marketing will also help your business to grow.

                                   Image Source: (Unsplash)

1.   Social Media Marketing – Another Online marketing strategy to grow your business is Social Media Marketing.

 

What is Social Media Marketing?

Social Media Marketing mainly focuses on brand awareness and increasing conversions. A social media campaign can feature several social media platforms, depending on your targeting audience and their social media platform preferences.

The most popular social media platform in today’s world include:

·        Facebook

·        Twitter

·        Instagram

·        Pinterest

·        LinkedIn

 

What is Social Media Marketing’s goal?

The main goal of Social Media Marketing is to your brand awareness and conversion and also build and maintain your company's reputation.

 

Why use Social Media Marketing as a digital marketing strategy?

Even in today’s world where everything is becoming digitally less than 40% of companies are using social media platforms as a marketing strategy, there is a big opportunity for businesses that invest in it because more than 25% of users internet time is spent on social media platforms meaning it’s a perfect outlet for connecting.  More than 70% of consumers use social media for customer services.

 

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2.  Video Marketing – It’s another digital marketing strategy for businesses who are looking to grow online and drive revenue.

 

What is Video Marketing?

If a photograph is worth a thousand words, then how much more valuable is a video? This is the basis of video marketing. Like Content Marketing, you focus on creating informational and valuable videos for your target audience. Video marketing focuses on brand awareness and conversion rates. For example, Adults spend almost 4 to 5 hours a day watching videos, and not to mention video marketing increases brand awareness by almost 120%.

 

What is the goal of Video Marketing?

Video Marketing focuses on improving your brand awareness, conversion rates, and company revenue because if you market your products and services through video marketing then the chances of it increase the conversion rate is high because almost everybody like to watch the videos and if they like your video then there is a high possibility that they gonna buy your product and services.

Why use Video Marketing as a digital marketing strategy?

Like Content Marketing, Video Marketing can also Influence the user to make a purchase because a video can convince the consumer that your product and service is the best fit for their lifestyle. And also Page with videos are more likely to rank on the first page of search engines.